BVG

Creating a logo for the company that has been overseeing Berlin's public transit for over a century.

Client :

Speculative

Moodboard

Based on my research into BVG, it became clear that the logo needed to embody Berlin, drawing from the city's rich history and spirit. Berlin has experienced a tumultuous and violent past, marked by war and separation. Today, it is a thriving and diverse metropolis where people celebrate the freedom and connection that is now theirs.

Original V. New Logo

The heart shape was important to keep through this process as it effectively conveys the BVG’s caring and approachable philosophy. The hearts are arranged in an interlocking single-line grid, which conveys efficiency and strength.

The city of Berlin is made up of twelve major neighborhoods, each represented here by a square, and connected to each other by the rounded line that resembles a subway line on a map. Berlin was for so long divided, but is now well connected, in part thanks to the BVG’s impressive network.