Imagining a Brighter Look for a Healthier Community
Contributing to a more accessible and appealing image for the Community Health Centers of Benton & Linn Counties (CHC) made this project particularly rewarding.
This project was a collaborative effort at Madison Ave. Collective.
Old vs. New Logo
The idea for the quilt icon was inspired by the mission of CHC: providing a network of care and support that strengthens the entire community. The public health clinic brings together various services and reaches diverse individuals across two counties to foster well-being. The quilt, with its inherent symbolism of warmth, community, and the weaving together of different elements, offered a meaningful upgrade, better reflecting the clinic's role in supporting the health and wellbeing of Benton and Linn counties.
Continuing with the theme of warmth from the quilt, we aimed to shift the perception of CHC from something potentially clinical or neglected to one that feels welcoming, vibrant, and full of life. The brightness injects energy and approachability and evokes feelings of happiness, health, and growth.
Figtree is a clean and versatile sans-serif with open forms and a friendly feel, ensuring accessibility and ease of reading for important health information. Complementing this is Literata, a typeface with elegant serifs, used for headings and calls to action. It adds a touch of sophistication and visual interest to key elements.